I had such a great time coming up with the various max-gaudy patterns for the interiors of the houses and fabric of the garments of Lethbridge: Imaginary Friend, so the portfolio was a tongue-in-cheek chance to take this one step further. I created Lethbridge At Home as a lookbook style portfolio collection, in the same way that I would put together a collection of surface pattern designs for licensing.
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words: LethbridgeBizz and LethbridgeFriend
LethbridgeBizz is the name of the true type font used on the business card on the cover, and in the headings in this portfolio. LethbridgeFriend are svg files (scaleable vector graphics) so that each letter could be hand-placed, resized or thickened as needed, and differently shaped letters can be used within the same words – look closely at the examples here.