LethbridgeBizz is the name of the true type font used on the business card on the cover, and in the headings in this portfolio. LethbridgeFriend are svg files (scaleable vector graphics) so that each letter could be hand-placed, resized or thickened as needed, and differently shaped letters can be used within the same words – look closely at the examples here.
LethbridgeBizz includes all the basic characters, with the lower case being mostly a smaller variation of the capital letters, seen in the headings for the names of the surface pattern designs.
The other type element alpha-set used on the cover is LethbridgeFriend, which is a loose script.
To support the rule: “don’t use script for all upper case letters in one word,” no upper case letters are included but each lower case letter has at least two different styles. The upper case letters of LethbridgeBizz also work with LethbridgeFriend. Also shown are many foreign and some mathematical character elements.
LethbridgeFriend:
Where to buy: Lethbridge: Imaginary Friend, and Lethbridge At Home.
[…] when Lethbridge’s new friend comments that her teacher says that money doesn’t grow on trees, Lethbridge the superhero creates money from toilet […]